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How to make people think you are more intelligent
I was rereading Tom Kashdan’s book ‘Curious?’ and it occurred to me I should share a qualitative researcher’s trick to immediately...
An experiment in being curious
My two most recent ‘consumer view’ takeaways; both, I now realise, rooted in the importance of wider world context 1. Brands that...
HFSS: 4 LETTERS RESHAPING OUR GROCERY SHOPPING
The new rules governing placement and promotion of HFSS foods are having interesting impacts. For those who don’t know what I am talking...
Going back to the floor - What could you learn?
Like many people, working from home has led to more time sitting and less time exercising. A quick glance at my FitBit (say no more!) has...
Welcome to the age of honesty
I recently heard Vicki Maguire, Chief Creative Officer at Havas, give a talk entitled ‘Welcome to the age of honesty’. She discussed how...
The Energy Crisis: How can behavioural economics make consumers feel better about their options?
Like many households at the moment, I hesitantly opened my energy renewal offer. Despite the painful price increase, I was pleasantly...