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Finding balance in uncertain times: how we're rethinking spending and joy
It’s hard to ignore the collective mood coming through in our Closeness sessions at the moment. Against a backdrop of cost-of-living pressures, political uncertainty and a seemingly constant stream of troubling global news, many consumers are sharing that the world feels more unsettled than it once did. A question we’re increasingly asked to explore is how this broader mood is shaping consumers’ outlook – and, ultimately, how they choose to spend. Unsurprisingly, this uncert