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Being customer curious - A key skill of great marketers
One of the activities we recommend when we run our Customer-Centricity Training is listening to podcasts. We thought we would share two...
Focus on what your customers want, not what you sell
Flower retailer Bloom & Wild has decided to ditch the red roses this Valentine’s, despite the flower being symbolic of the day. This is a...
SPOTLIGHT ON CUSTOMER-CENTRICITY: CUSTOMER IN THE PROCESS
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...
BREAK THE RULES IN FASHION AND FOCUS ON THE CUSTOMER – IT’S GOOD FOR BUSINESS
I am officially in love with two fashion companies and their market-challenging ethoses. Everlane is a fashion company that breaks all...
SPOTLIGHT ON CUSTOMER-CENTRICITY: EMBEDDING SEGMENTATION
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...