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I feel I work in a high-risk industry. That may feel somewhat melodramatic, but I would argue that live Customer Closeness sessions are not for the faint-hearted.  In a previous life, I worked in a Year 6 classroom.  I’d make plans and practice my resources to feel prepared, but I thought nothing could compare to the harsh judgement of 30 cynical and world-wise 11-year olds. As it turns out, the harsh judgement of eight women giving a warts-and-all account of their recent exp

One of the insights that's delighted me most this year lies in the wonderfully quixotic nature of women buying clothes. As we power towards the end of 2025, I've been reflecting on my favourite insights from this year. Right at the top has to be this one on the psychology of promotions. Promotions do more than just shift stock, they shape behaviour. Our recent research for a well-known high-end retailer has revealed that promotions pose an opportunity to be strategic and savv

In a world where a ‘one size fits all model’ rarely applies, it is increasingly important for brands to recognise that their audiences...

The most powerful co-creation I’ve led involved the power of the 3 C’s in one session - in this case consumer,...

Christmas is a moment that can often feel curated for us by the media and retailers – it can set a tone of unrealistic pressure and...

Podcasting is a hot topic at The Customer Closeness Company. We’re avid listeners of podcasts on topics ranging from fitness to business...