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Customer-centricity demands inclusivity
In a world where a ‘one size fits all model’ rarely applies, it is increasingly important for brands to recognise that their audiences...
Co-creation & Closeness - Brilliant moments. Episode 1
The most powerful co-creation I’ve led involved the power of the 3 C’s in one session - in this case consumer,...
Bonding at Christmas (not Uncle Dave’s Sean Connery impression…)
Christmas is a moment that can often feel curated for us by the media and retailers – it can set a tone of unrealistic pressure and...
The power of podcasts: making your insights famous
Podcasting is a hot topic at The Customer Closeness Company. We’re avid listeners of podcasts on topics ranging from fitness to business...
Making customers pay for company mistakes... sound business sense or damaging to brands?
Like many people this summer, my holiday plans were interrupted by last-minute cancelled flights. Stranded in an Italian airport, we were...
A truly Glossier experience!
As a full-time working mum of teen and tween daughters, shopping for the girls has moved nearly entirely online – both to save time and...