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A Game of Two Halves. And Several Commercial Opportunities.
The World Cup is one of those rare events that captures the attention of billions of people around the globe. But this year's tournament has sparked debate around mandatory hydration breaks and the introduction of a Super Bowl-style halftime show. FIFA has positioned the changes around player welfare and creating a bigger spectacle. Both are understandable aims. But they also create new opportunities for broadcasters, sponsors and advertisers. And that got me thinking. The de
Expertise in the Age of AI: Why “Positive” Isn’t the Same as “Right”
We recently ran two focus groups to understand how Millennials use digital tools and AI when making decisions about their finances and wellbeing. What emerged was not a simple story of adoption, but a more thoughtful and human approach to when – and how – these tools are used. This research uncovered five key insights. This blog explores the final insight. Click the links below to read the previous four blogs in the series. Where Should Financial Services and Health & Wellnes