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The return to analogue (and what it means for me and our clients)
Over the past few weeks, a theme has been quietly surfacing in my life. It’s come through podcasts, articles, and conversations with friends: a growing desire to return to analogue living. When I first heard the phrase “2026 is the year of analogue,” I was intrigued. What did this actually mean? The idea, broadly, is that many of us are beginning to crave time away from screens, especially during the parts of our day that are meant to be restful. One example of this trend is