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Timing, patience and personal interests: Reflections on my personal curiosity practice
The benefits of being more curious are well documented, curiosity is one of The Customer Closeness Company’s most strongly held values...
Bravo Gousto!
“I feel apprehensive at mealtimes as I’m just not sure how things are going to taste. When I go to friends’ houses, I can’t share in the...
Customer-centric innovation
Often when companies innovate, they look for big sexy innovations, but I often think the best innovations are those where you solve...
How to make people think you are more intelligent
I was rereading Tom Kashdan’s book ‘Curious?’ and it occurred to me I should share a qualitative researcher’s trick to immediately...
An experiment in being curious
My two most recent ‘consumer view’ takeaways; both, I now realise, rooted in the importance of wider world context 1. Brands that...