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Playing the Game: What a Hidden Shopping Strategy Reveals About System 1 Thinking
In a recent project, we uncovered something quietly powerful: consumers weren’t just buying a product, they were playing a game. Not a game with rules or instructions, but an intuitive, emotionally charged game that shaped how they navigated choice They rarely paid full price. Instead, they hunted for offers, not just to save money, but to win. The win wasn’t purely financial, it was psychological. They wanted to feel clever, discerning, and in control. The real prize? Getti