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Making customers pay for company mistakes... sound business sense or damaging to brands?
Like many people this summer, my holiday plans were interrupted by last-minute cancelled flights. Stranded in an Italian airport, we were...
Niche to necessity: how the cost of living crisis is giving brands the opportunity to transform
Air fryers have been around for over a decade and interest increased during the pandemic with more people investing time in cooking. At...
Glass half empty or half full? What consumers are telling us about their economic outlook
The timing of this cost of living crisis makes it unique. We have experienced financial crises before, but none that have come off the...
Older generation influencers: why you should be talking to them in this cost-of-living crisis
The timing of this cost-of-living crisis makes it unique. We have experienced financial crises before, but none that have come off the...
Wellbeing wins: the positive post-pandemic trend surviving the cost-of-living crisis
The timing of this cost-of-living crisis makes it unique. We have experienced financial crises before, but none that have come off the...
Has the cost-of-living crisis stripped away our planet-friendly pandemic behaviours?
The cost-of-living crisis and the pandemic are having very different impacts on our attitudes to sustainability. During the pandemic we...