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Cost of living crisis: brands will need to show they understand and can help
As the pinch becomes a squeeze consumers will be turning to brands and services that help them stay in control. A great example of this...
Commercial Case Studies to Feed Your Curiosity
As part of our customer curiosity training sessions, we provide analogous case studies to stretch thinking in a commercial way. We are...
Timing, patience and personal interests: Reflections on my personal curiosity practice
The benefits of being more curious are well documented, curiosity is one of The Customer Closeness Company’s most strongly held values...
Bravo Gousto!
“I feel apprehensive at mealtimes as I’m just not sure how things are going to taste.  When I go to friends’ houses, I can’t share in the...
Customer-centric innovation
Often when companies innovate, they look for big sexy innovations, but I often think the best innovations are those where you solve...
How to make people think you are more intelligent
I was rereading Tom Kashdan’s book ‘Curious?’ and it occurred to me I should share a qualitative researcher’s trick to immediately...