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It's time to be a bit more Malcolm
With 6 months of my first office job in the back pocket, it’s safe to say my mental image of office life has changed a good deal. Turning up for my first day at The Customer Closeness Company, I had a lot of expectations about office life with limited experience to back them up. However what I lacked in lived experience, I made up for in plenty of office TV and movie minutes. The Office (US version, unfortunately) has established itself as a staple in my family. Although very
Membership Has Lost Its Magic
Once upon a time being a ‘member’ felt special, it came with a feeling of exclusivity, identity and belonging. But today, consumers are signed up for everything: retailers, supermarkets, insurance providers, toilet roll deliveries, chilli sauce boxes, novelty underwear subscriptions…the list goes on. Membership now feels like something you accumulate rather than exclusive and premium. Mintel reports that 58% of consumers hold four or more retail loyalty cards. At this level