Search
Keeping Customer Closeness Fresh: How to Stay Bold and Brave
In our last blog post, we explored how Customer Closeness injects new energy into an organisation. But how do you keep that energy alive?...
Keeping things fresh: Out from behind the looking glass, and into your customers’ reality
There’s something remarkable about moving from observation to interaction. Customer Closeness brings a new energy to an organisation,...
Playing the Home Advantage to keep things fresh at work
Last week I was running a Customer Closeness session with a dozen customers and 30 colleagues in the room. As one customer told a story...
Having your cake and eating it: hybrid methodologies
Recently, we’ve been employing a hybrid of insight and closeness methodologies to great success. Typically, this comprises of 4-6...
Customer-centricity demands inclusivity
In a world where a ‘one size fits all model’ rarely applies, it is increasingly important for brands to recognise that their audiences...
Inclusion for deeper insight: reaching the right people and treating them well in research
At The Customer Closeness Company we believe that all voices matter, and that the best decisions are made when an organisation consults...