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Playing the Home Advantage to keep things fresh at work
Last week I was running a Customer Closeness session with a dozen customers and 30 colleagues in the room. As one customer told a story...
Having your cake and eating it: hybrid methodologies
Recently, we’ve been employing a hybrid of insight and closeness methodologies to great success. Typically, this comprises of 4-6...
Customer-centricity demands inclusivity
In a world where a ‘one size fits all model’ rarely applies, it is increasingly important for brands to recognise that their audiences...
Inclusion for deeper insight: reaching the right people and treating them well in research
At The Customer Closeness Company we believe that all voices matter, and that the best decisions are made when an organisation consults...
My reflections on building a curiosity practice at TCCC
At the end of 2023, we set the whole team at TCCC a professional development challenge – to become more curious around our industry, our...
A Year of Growth and Discovery at The Customer Closeness Company
As I reflect on my journey since joining The Customer Closeness Company (TCCC), I am struck by the relevance of the skills I gained prior...