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Keeping Customer Closeness Fresh: How to Stay Bold and Brave
In our last blog post, we explored how Customer Closeness injects new energy into an organisation. But how do you keep that energy alive?...
My reflections on building a consumer curiosity practice
At the end of 2023, along with my other colleagues, I was set a professional development challenge – to become more curious around the...
From Followers to Superfans: Building strong brand communities
I’ve always been fascinated by how brands turn customers into superfans. Community-based marketing is a key driver of brand growth and...
Co-creation & Closeness - Brilliant moments. Episode 1
The most powerful co-creation I’ve led involved the power of the 3 C’s in one session - in this case consumer,...
My reflections on building a consumer curiosity practice
At the end of 2023, I was set a professional development challenge – to become more curious around the research industry, our clients’...
In business today you often need to get further faster​
Co-creation can be a great way to make that happen. We’ve worked with clients to create new products, new propositions, new brand...