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How comfortable millennials are with digital tools depends less on the technology itself, and more on what's at risk if it goes wrong. We recently ran two focus groups to understand how Millennials use digital tools and AI when making decisions about their finances and wellbeing. What emerged was not a simple story of adoption, but a more thoughtful and human approach to when – and how – these tools are used. This research uncovered five key insights. This blog explores insig

We recently ran two focus groups to understand how Millennials use digital tools and AI when making decisions about their finances and wellbeing. What emerged was not a simple story of adoption, but a more thoughtful and human approach to when - and how - these tools are used. This research uncovered five key insights. This is the third. Click the links below to read the first two blogs in the series. Where Should Financial Services and Health & Wellness Brands Focus Their

When it comes to big decisions such as finances, health, anything that carries risk, people don’t want to choose between AI and human support. They want both, working together. We recently ran two focus groups to understand how Millennials use digital tools and AI when making decisions about their finances and wellbeing. What emerged was not a simple story of adoption, but a more thoughtful and human approach to when - and how - these tools are used. AI has clear value. It’s