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Customer Closeness is a megaphone for insight
I’m a big music fan. I have a playlist for every situation from gentle ambient background noises while I work, to funky sing-along disco for summer BBQs in the garden. But music would be nothing without amplifiers to make those wonderful noises clear and audible. They’re a key ingredient to hear the music clearly enough to feel something… and occasionally break out into Dad dancing. I think Customer Closeness sessions play a similar role as an amplifier to the ‘music’ of cu