Our blog

At The Customer Closeness Company, it probably won’t surprise you to hear that we constantly  ask for feedback. After every closeness session, we ask respondents one simple question: how did that make you feel about the company we ran the session for? And the answer, time and again, stops us in our tracks. Participants consistently tell us how impressed they are that organisations are willing to truly get close to their customers. They feel heard. Respected. Valued. In fact,

I’m a big music fan. I have a playlist for every situation from gentle ambient background noises while I work, to funky sing-along disco for summer BBQs in the garden. But music would be nothing without amplifiers to make those wonderful noises clear and audible. They’re a key ingredient to hear the music clearly enough to feel something… and occasionally break out into Dad dancing.   I think Customer Closeness sessions play a similar role as an amplifier to the ‘music’ of cu