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“I just want a human sometimes.” Trend 3: Why human touchpoints still matter
By Rebecca Cook Customers are not standing still. In this three-part series, we explore three emerging trends that are changing the relationship between customers and brands. Here is the third. Click the link below to read the first two blogs in the series: “Who do I want to be now?” Trend 1: Life stages are giving way to life changes "I scroll more than I speak." Trend 2: Engaging customers in the age of passive participation “I just want a human sometimes.” This is a comme