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Playing the Home Advantage to keep things fresh at work
Last week I was running a Customer Closeness session with a dozen customers and 30 colleagues in the room. As one customer told a story...


My reflections on building a consumer curiosity practice
At the end of 2023, along with my other colleagues, I was set a professional development challenge – to become more curious around the...


Having your cake and eating it: hybrid methodologies
Recently, we’ve been employing a hybrid of insight and closeness methodologies to great success. Typically, this comprises of 4-6...


What it’s like being the only guy in an all-female agency
"What do you do?" It's the classic question that we tend to ask people we’ve just met, looking for an answer that we hopefully find inte...


A Year of Growth and Discovery at The Customer Closeness Company
As I reflect on my journey since joining The Customer Closeness Company (TCCC), I am struck by the relevance of the skills I gained prior...


Seeing our pro bono work drive change
Last month we attended the careers fair at Dr Challoner’s High School, a local grammar school. It became clear throughout the evening...