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Closer to Customers, Closer to Culture: Our In-House European Customer Closeness and Insight Expertise
When organisations talk about expanding across Europe, the conversation often starts with language. "Can we find a moderator in-market?" "Can we translate the discussion guide?" "Can someone help us interpret the findings?" These are all important questions. But they're not the most important one. The real question is: are you truly hearing what your customers mean? At The Customer Closeness Company, we've always believed that getting closer to customers is about much more th