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Welcome to the team Zoe Davies!
I spent first 4 years of my working life within the same agency working on projects for financial services businesses. I progressed...


Talking about vulnerability: the impact of language on customer experience
Understanding the lifestyles, challenges and needs of ‘vulnerable customers’ is an area in which we are increasingly being asked to help...


Vulnerable Customers and Consumer Duty: What does it all mean for businesses?
Understanding the lifestyles, challenges and needs of ‘vulnerable customers’ is an area in which we are increasingly being asked to help...


Welcome to the team Lucy Newsum!
This month is a milestone: it marks six months into my new role with The Customer Closeness Company. It felt like a good moment to...

Timing, patience and personal interests: Reflections on my personal curiosity practice
The benefits of being more curious are well documented, curiosity is one of The Customer Closeness Company’s most strongly held values...

1: Customer-Centric Technology: The Power of Personalisation
At the The Customer Closeness Company we are intrigued by new and exciting technologies especially when they champion customer needs so...