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Keeping Customer Closeness Fresh: How to Stay Bold and Brave
In our last blog post, we explored how Customer Closeness injects new energy into an organisation. But how do you keep that energy alive?...
Playing the Home Advantage to keep things fresh at work
Last week I was running a Customer Closeness session with a dozen customers and 30 colleagues in the room. As one customer told a story...
Having your cake and eating it: hybrid methodologies
Recently, we’ve been employing a hybrid of insight and closeness methodologies to great success. Typically, this comprises of 4-6...
Co-creation & Closeness - Brilliant moments. Episode 1
The most powerful co-creation I’ve led involved the power of the 3 C’s in one session - in this case consumer,...
In business today you often need to get further faster​
Co-creation can be a great way to make that happen. We’ve worked with clients to create new products, new propositions, new brand...
Hybrid Customer Closeness – Zero effort ways to keep close to customers
It’s been just over two years since the government recommended a gradual return to office working, yet in that two years the number of...