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Freshness Through Closeness: Why Getting Closer Changes Everything
Effective leaders don’t lead from afar - they stay close. Close to their teams. Close to their customers. Close to the everyday realities that shape meaningful decisions. Michele Ferrero, founder of the Ferrero Group (Nutella, Kinder etc.), understood this instinctively. He famously imagined his ideal customer as “Signora Valeria” - a symbolic figure representing the mothers, grandmothers, and aunts who made daily purchasing choices. To Ferrero, she wasn’t just a consumer -