Covid-19 has shown us that those companies who place customers at the core of board-level decision making are winning. Companies such as BT, Brewdog and Direct Line have shown themselves agile and generous. And they're winning advocates. 

What's clear however is that we are only at the end of the beginning. And with physical distancing shrinking our individual worl...

Keeping in touch with customers is more important and more challenging than ever as physical distancing shrinks our individual worlds. 

Last Friday, The Customer Closeness Co. hosted a live Consumer Pulse session in which a cross-section of consumers discussed their priorities, hopes and fears about life as we start to emerge...

The nation’s edging towards coming out (of lockdown that is). Only fools would claim to know what life will be like on the other side but here are our musings based on conversations with consumers, clients and The Customer Closeness Co’s crystal ball…

1. Support needed for the ‘stretched middle’ - Post-crisis, savvy spending will be even more important to the ‘stre...

Strong values make it easier to behave in a way that builds your business. And the Corona situation is certainly putting the strength of corporate values to the test. The range of business response is showing us whose got values worth more than the website they’re written on. Take these three examples who have chosen very different paths in their response to COVID...

We believe that successful companies are close to their customers.  We love commercial and we love customer but most of all we love the sweet spot where value for both lies. 

Our Customer-Centric™ Ecosystem draws on strategic organisational, cultural and customer insights to inform the many elements required for a company to become truly customer-centric...

We believe that successful companies are close to their customers.  We love commercial and we love customer but most of all we love the sweet spot where value for both lies.

Our Customer-Centric Ecosystem ™ draws on strategic organisational, cultural and customer insights to help businesses identify the many elements required for a company to become truly customer-...