Ask Marketing candidates why that career choice and, chances are, they’ll convince you of their passion for people and curiosity for the world around them. Ask Marketeers in situ what their job entails and, chances are, their answer will involve number-crunching, project firefighting, presentation writing; scarcely a consumer in sight.

Somewhere, somehow, that cur...

We are officially over the moon to be finalists for Best Small Agency 2020 at the AURAs this year. If you are an AURA member, please do consider giving us your vote at www.aura.org.uk/voting

Many companies saw both internal and external NPS improve during lock-down.  Internally employees appreciated working from home, the security offered by their employers and the safety net supplied by the government.  On the external front many of our clients, who have had to deliver a far worse service than normal, have been receiving higher than normal NPS scores...

We believe that successful companies are close to their customers.  We love commercial and we love customer but most of all we love the sweet spot where value for both lies.

One of the most important elements to get right is LEARNING & DEVELOPMENT, putting the customer at the heart of your professional development strategy and content.

One example that impressed us...

Covid-19 has shown us that those companies who place customers at the core of board-level decision making are winning. Companies such as BT, Brewdog and Direct Line have shown themselves agile and generous. And they're winning advocates. 

What's clear however is that we are only at the end of the beginning. And with physical distancing shrinking our individual worl...

Keeping in touch with customers is more important and more challenging than ever as physical distancing shrinks our individual worlds. 

Last Friday, The Customer Closeness Co. hosted a live Consumer Pulse session in which a cross-section of consumers discussed their priorities, hopes and fears about life as we start to emerge...