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Welcome to the team Lucy Newsum!
This month is a milestone: it marks six months into my new role with The Customer Closeness Company. It felt like a good moment to...
Niche to necessity: how the cost of living crisis is giving brands the opportunity to transform
Air fryers have been around for over a decade and interest increased during the pandemic with more people investing time in cooking. At...
Key Takeouts from our Live Consumer Pulse Session on life in Lockdown and the 'New Normal'
Keeping in touch with customers is more important and more challenging than ever as physical distancing shrinks our individual worlds....
Closeness – Unleash the super power of story telling
One of the main roles of our Closeness sessions is to enable two groups to hear each other’s stories – in our case often companies and...
Clarity begins at Home: Companies need to know who they are to get the most out of talking to consum
At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in...
Being close to your customers keeps your offer fresh and relevant
At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in...