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My reflections on building a consumer curiosity practice
At the end of 2023, along with my other colleagues, I was set a professional development challenge – to become more curious around the...
From Followers to Superfans: Building strong brand communities
I’ve always been fascinated by how brands turn customers into superfans. Community-based marketing is a key driver of brand growth and...
Having your cake and eating it: hybrid methodologies
Recently, we’ve been employing a hybrid of insight and closeness methodologies to great success. Typically, this comprises of 4-6...
What it’s like being the only guy in an all-female agency
"What do you do?" It's the classic question that we tend to ask people we’ve just met, looking for an answer that we hopefully find inte...
Inclusion for deeper insight: reaching the right people and treating them well in research
At The Customer Closeness Company we believe that all voices matter, and that the best decisions are made when an organisation consults...
My reflections on building a curiosity practice at TCCC
At the end of 2023, we set the whole team at TCCC a professional development challenge – to become more curious around our industry, our...