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Co-creation & Closeness - Brilliant moments. Episode 1
The most powerful co-creation I’ve led involved the power of the 3 C’s in one session - in this case consumer,...
Bonding at Christmas (not Uncle Dave’s Sean Connery impression…)
Christmas is a moment that can often feel curated for us by the media and retailers – it can set a tone of unrealistic pressure and...
The power of podcasts: making your insights famous
Podcasting is a hot topic at The Customer Closeness Company. We’re avid listeners of podcasts on topics ranging from fitness to business...
Making customers pay for company mistakes... sound business sense or damaging to brands?
Like many people this summer, my holiday plans were interrupted by last-minute cancelled flights. Stranded in an Italian airport, we were...
Commercial Case Studies to Feed Your Curiosity
As part of our customer curiosity training sessions, we provide analogous case studies to stretch thinking in a commercial way. We are...
Bravo Gousto!
“I feel apprehensive at mealtimes as I’m just not sure how things are going to taste.  When I go to friends’ houses, I can’t share in the...