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Living up to your brand promise
Delta Airlines is making more revenue per seat mile than other US airlines right now. How did it do it? Delta CEO ED Bastian decided to...
The Power of Voice
In our business we know the power of the human voice and as part of our curiosity training we recommend podcasts as a great way to focus...
COVID - The Mother of Invention and Adoption
Covid and lockdown has accelerated digital transformation by offering ways for us to see friends & family, get help, be entertained and...
Being customer curious - A key skill of great marketers
One of the activities we recommend when we run our Customer-Centricity Training is listening to podcasts. We thought we would share two...
Focus on what your customers want, not what you sell
Flower retailer Bloom & Wild has decided to ditch the red roses this Valentine’s, despite the flower being symbolic of the day. This is a...
SPOTLIGHT ON CUSTOMER-CENTRICITY: CUSTOMER IN THE PROCESS
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...