Search
Welcome to the team Zoe Davies!
I spent first 4 years of my working life within the same agency working on projects for financial services businesses. I progressed...
Talking about vulnerability: the impact of language on customer experience
Understanding the lifestyles, challenges and needs of ‘vulnerable customers’ is an area in which we are increasingly being asked to help...
Vulnerable Customers and Consumer Duty: What does it all mean for businesses?
Understanding the lifestyles, challenges and needs of ‘vulnerable customers’ is an area in which we are increasingly being asked to help...
Welcome to the team Lucy Newsum!
This month is a milestone: it marks six months into my new role with The Customer Closeness Company. It felt like a good moment to...
Niche to necessity: how the cost of living crisis is giving brands the opportunity to transform
Air fryers have been around for over a decade and interest increased during the pandemic with more people investing time in cooking. At...
Key Takeouts from our Live Consumer Pulse Session on life in Lockdown and the 'New Normal'
Keeping in touch with customers is more important and more challenging than ever as physical distancing shrinks our individual worlds....