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Making customers pay for company mistakes... sound business sense or damaging to brands?
Like many people this summer, my holiday plans were interrupted by last-minute cancelled flights. Stranded in an Italian airport, we were...
A truly Glossier experience!
As a full-time working mum of teen and tween daughters, shopping for the girls has moved nearly entirely online – both to save time and...
A year's worth of customer-centricity
It’s almost been a year since I joined The Customer Closeness Company (TCCC) fresh out of university, and I can’t believe how quickly the...
Vulnerable Customers: top tips for the best insights
In our final blog spotlighting our work with vulnerable customers, we bring you three top tips to maximise the experience of participants...
Finding vulnerable customers: an insight into how we do it
In our blog series spotlighting our work with vulnerable customers, we’ve focussed on just why it is so important to be having these...
The impact of stress on decision making
Understanding the lifestyles, challenges and needs of ‘vulnerable customers’ is an area in which we are increasingly being asked to help...