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Commercial Case Studies to Feed Your Curiosity

As part of our customer curiosity training sessions, we provide analogous case studies to stretch thinking in a commercial way. We are always looking for emerging companies who identify and execute against consumer truths. It’s great to see growth in an opportunity we have spotted in the past.

One of the case studies we developed over two years ago focused on Olly and how it cleverly repositioned multivitamins (the what) and started selling the benefit (sleep/beauty/energy….) to break into the crowded vitamin market. Relevance is enhanced by making the product easier and more enjoyable to buy and consume with an enjoyable-to-eat gummy format.

Since we spotted it, Unilever has bought the brand and has taken it global…and done a great job reinforcing the brand’s core in communication.

If you want the case study, email me on


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