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When Advocates become Detractors – how to use them to transform your business
Why is it that even very satisfied customers can leave after just one poor experience? Why don’t they hold the good experiences on...
The new tech test: Does it warrant a socket?
We are living in less frivolous times. Consumers want the new things they purchase to offer them real benefits. Alexa appears to be...
Where behavioural economics tells us to look
I love behavioural economics it looks beyond what people say they will do and why they will do it, which is normally rational but often...
Are we creating a generation of ‘one night stand’ brands?
It’s like the moment just before the start of a song on an album you know by heart when your mind hears the opening notes; that’s what I...
Closeness – Unleash the super power of story telling
One of the main roles of our Closeness sessions is to enable two groups to hear each other’s stories – in our case often companies and...