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Are we creating a generation of ‘one night stand’ brands?
It’s like the moment just before the start of a song on an album you know by heart when your mind hears the opening notes; that’s what I...
Closeness – Unleash the super power of story telling
One of the main roles of our Closeness sessions is to enable two groups to hear each other’s stories – in our case often companies and...
Vision in action
For vision and values to drive how a business acts, senior management needs to commit to bring them life in every aspect of the business....
Purpose leads to success
A recent article in Harvard Business Review found that those companies with purpose-clarity had better financial results. We believe...
What's your subscription angle?
Consumers seem to be falling in love with subscription and home delivery. Unsurprising really as it’s where some of the most disruptive...
How Customer Closeness accelerates great decision-making in business – Observations from the frontli
There is something about the essential human-ness of businesspeople spending time with consumers that is powerful. It makes...