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A double dose of uncertainty: what permacrisis means for consumers and brands
The timing of this cost of living crisis makes it unique. We have experienced financial crises before, but none that have come off the...
Cost of living crisis: brands will need to show they understand and can help
As the pinch becomes a squeeze consumers will be turning to brands and services that help them stay in control. A great example of this...
Timing, patience and personal interests: Reflections on my personal curiosity practice
The benefits of being more curious are well documented, curiosity is one of The Customer Closeness Company’s most strongly held values...
Bravo Gousto!
“I feel apprehensive at mealtimes as I’m just not sure how things are going to taste.  When I go to friends’ houses, I can’t share in the...
Customer-centric innovation
Often when companies innovate, they look for big sexy innovations, but I often think the best innovations are those where you solve...