June 19, 2017

There is something about the essential human-ness of businesspeople spending time with consumers that is powerful. It makes businesspeople make changes; remove barriers and overcome hurdles that had become seemingly unquestionable constraints of the business.

In businesses that are awash with data about customers’ every movement, why does a qualitative, statistical...

June 5, 2017

At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything you do to stay competitive.  I was therefore interested to read an article by Martin Lindstrom taking about the importance of listening to, and understanding the market, rather than simply relying on big data to inform business or brand strategy...

May 22, 2017

At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in order to stay competitive.  But we also believe that at the centre of the business alongside that consideration of customers needs to be a clear understanding of the company’s purpose.

Much of the work we do is focused on spreading...

April 20, 2017

At The Customer Closeness Company we believe that in today’s world you need to put customers at the centre of everything that you do in order to stay competitive.  Most industries are littered with companies have lost sight of customers’ needs.  Estate agency is a prime example of an industry where most high street retailers have lost sight of what consumers reall...

April 3, 2017

Why doesn’t Customer Closeness routinely happen in organisations? Without customers, businesses are nothing, their very raison d’etre ceases to be, and yet so few businesses really take the time to truly understand their customers.

Often, it’s only employees in customer-facing roles who have a true sense of who customers are, like the check-out staff in supermarket...

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The Customer Closeness Company

Spaces Building 1, Chalfont Park

Gerrards Cross

Buckinghamshire

SL9 0BG

Nicola Craig

Nicola@customer-closeness.com

+44 7703 502596

Charlotte Vicary

Charlotte@customer-closeness.com

+44 7914 669265

Anna Eggleton

Anna@customer-closeness.com

+44 7500 703368