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A year's worth of customer-centricity
It’s almost been a year since I joined The Customer Closeness Company (TCCC) fresh out of university, and I can’t believe how quickly the...
Vulnerable Customers: top tips for the best insights
In our final blog spotlighting our work with vulnerable customers, we bring you three top tips to maximise the experience of participants...
Bring Curiosity in from the Cold
Ask Marketing candidates why that career choice and, chances are, they’ll convince you of their passion for people and curiosity for the...
GETTING CLOSER TO CUSTOMERS ENABLES POWERFUL BRAND POSITIONINGS
It’s always great to see something you work on come to fruition. So, it’s wonderful to see Lorien’s rebrand which used deep customer...
Insight to action: Tesco Mobile
We constantly hear from customers that they want companies to understand them and be on their side especially when it comes to Managing...