Insight to action: Tesco Mobile

We constantly hear from customers that they want companies to understand them and be on their side especially when it comes to Managing the trials and tribulations of family life. Families are a target audience that Tesco Mobile focuses on and we’ve been lucky enough to help them get under the skin of what role they can valuably play in family life. So, it’s great to see that working in collaboration with family tech experts they have created a downloadable family mobile contract which can be used by parents as a tool for families to sit down and work out rules and boundaries for a young person’s phone usage.

Perfect for that first phone moment, enabling parents to navigate any potential minefields and raise any concerns.

Hats off to Tesco Mobile for using insight to get closer to its customers – no wonder it’s winning awards for customer service. #FamilyMobileLife