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Entering the world of customer-centricity
Fresh out of university I knew I wanted a job that allowed me to exercise my creativity, curiosity and drive to help people. The Customer...
Making customers pay for company mistakes... sound business sense or damaging to brands?
Like many people this summer, my holiday plans were interrupted by last-minute cancelled flights. Stranded in an Italian airport, we were...
A year's worth of customer-centricity
It’s almost been a year since I joined The Customer Closeness Company (TCCC) fresh out of university, and I can’t believe how quickly the...
Niche to necessity: how the cost of living crisis is giving brands the opportunity to transform
Air fryers have been around for over a decade and interest increased during the pandemic with more people investing time in cooking. At...
Glass half empty or half full? What consumers are telling us about their economic outlook
The timing of this cost of living crisis makes it unique. We have experienced financial crises before, but none that have come off the...