Keeping Customer Closeness Fresh: How to Stay Bold and Brave

In our last blog post, we explored how Customer Closeness injects new energy into an organisation. But how do you keep that energy alive? How do you ensure your programme stays fresh as it evolves? The answer: get bolder, get braver, and mix up your methodologies.

Once your Customer Closeness programme is established, it’s time to take it to the next level. Think speed dates, in-home visits, store live links. Each method offers a new way to engage, a fresh lens through which to understand customers.

But before we jump into a methodology smorgasbord, we always start with the objectives and audience. These two anchors guide everything: from how we design the programme, to the way we share insights. Really getting under the skin of these is what allows creativity to flourish.

Engagement doesn’t stop at the session - the way insights are shared matters.  Just like experimentation with methodology, we apply the same ‘Even Better If’ mindset to how our outputs gain traction with their audience. From trailers, teasers, and vox pops to edited reports, one-pagers, podcasts, or even creating an app – we’re always looking for new ways to facilitate Customer Centricity.

Customer Closeness isn’t a one-size-fits-all approach. It’s a journey that constantly evolves. The question is: Are you ready to get more adventurous? If you are, we’re ready to talk.