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Getting emotional gets you closer
Boots is getting closer to its beauty customers. This year’s advert is not only emotional it’s also in line with Boots’ wider brand...
Closeness can show you where your competitors are weak
Great article in the Drum about how Argos’s new advertising has come from getting close to customers. ‘The Christmas Fool’ was engineered...
We want to spice up our sex lives
I’m a great fan of Desert Island Discs. I love hearing the human stories of how people from different backgrounds become successful. ...
Unlock business value by tapping Customers' passion for your brand
I’ll let you into my secret for keeping informed of the news The Week (genius publication that summarises all the news of the week from...
Insight to action: Tesco Mobile
We constantly hear from customers that they want companies to understand them and be on their side especially when it comes to Managing...