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Customer-centricity – a strong strategic story
When Amazon.com launched in 1995, it was with the mission “to be Earth’s most customer-centric company” that’s quite a claim. It’s...
CUSTOMER VALUE COMES IN MANY GUISES – ONE OF WHICH IS TALENT ACQUISITION
For most businesses, customers are the ultimate arbiters of success. However, what if you work in a business whose audience is captive in...
SPOTLIGHT ON CUSTOMER-CENTRICITY: A STRATEGIC STORY
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...
2: Customer-Centric technology: The right amount of reassurance
The number one word that customers use when we ask them to describe their lives? BUSY We work long hours, we commute long distances and...
TO REALLY CONNECT WITH YOUR CUSTOMER COMMUNITY, YOU NEED TO BE A PART OF IT
While living abroad I began to feel homesick. A friend suggested a solution might be playing an online video game. That was when I...
"A DESK IS A DANGEROUS PLACE FROM WHICH TO VIEW THE WORLD" John Le Carre
We love this quote and its one of the reasons that clients get immense value from our closeness sessions, it helps our client act like...