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GETTING CLOSER TO CUSTOMERS ENABLES POWERFUL BRAND POSITIONINGS
It’s always great to see something you work on come to fruition. So, it’s wonderful to see Lorien’s rebrand which used deep customer...
Why I have joined The Customer Closeness Company
I started my career following a history degree developing a love of human stories and their power to shape an understanding of how we...
Let customers know they made a difference
I’ve irregularly given blood for the past 15 years – if I’m honest, mostly when it was convenient for me. Last year I started donating...
SPOTLIGHT ON CUSTOMER-CENTRICITY: EMBEDDED CUSTOMER JOURNEY
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...
CUSTOMER-CENTRIC INNOVATION - Morrisons & Gousto tackle plastic
We believe that successful companies are close to their customers. We love commercial and we love customer but most of all we love the...
Customer-centricity – Customer Closeness
In my last blog I talked about Amazon’s mission which is “to be Earth’s most customer-centric company” and pointed out that it’s...