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GETTING CLOSER TO CUSTOMERS ENABLES POWERFUL BRAND POSITIONINGS
It’s always great to see something you work on come to fruition. So, it’s wonderful to see Lorien’s rebrand which used deep customer...
Being Customer-centric means helping customers help themselves
I can’t believe I am writing another blog about a bank! We have recently been working with several clients to understand the impact of...
Three reasons why Customer Closeness doesn’t routinely happen in organisations and how to fix it
Why doesn’t Customer Closeness routinely happen in organisations? Without customers, businesses are nothing, their very raison d’etre...