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Talking about vulnerability: the impact of language on customer experience
Understanding the lifestyles, challenges and needs of ‘vulnerable customers’ is an area in which we are increasingly being asked to help...
Glass half empty or half full? What consumers are telling us about their economic outlook
The timing of this cost of living crisis makes it unique. We have experienced financial crises before, but none that have come off the...
A double dose of uncertainty: what permacrisis means for consumers and brands
The timing of this cost of living crisis makes it unique. We have experienced financial crises before, but none that have come off the...