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Bringing customers into the fight
It takes guts and a strong brand to involve customers in a fight which is primarily between two corporates. Amazon did just this by...
Customer-centricity – Customer Closeness
In my last blog I talked about Amazon’s mission which is “to be Earth’s most customer-centric company” and pointed out that it’s...
Customer-centricity – a strong strategic story
When Amazon.com launched in 1995, it was with the mission “to be Earth’s most customer-centric company” that’s quite a claim. It’s...
Closeness can show you where your competitors are weak
Great article in the Drum about how Argos’s new advertising has come from getting close to customers. ‘The Christmas Fool’ was engineered...