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The power of podcasts: making your insights famous
Podcasting is a hot topic at The Customer Closeness Company. We’re avid listeners of podcasts on topics ranging from fitness to business...
A new type of organisation is coming to customers’ rescue...
About 8 years ago our work in the new housebuilding sector identified a key tension between builders and their buyers – snagging. When we...
Speed and safety: can the two co-exist?
Last year, fraud made up 40% of all crimes and there were an estimated 3.7 million incidents of fraud in the UK.[1] Were you affected?...
Making customers pay for company mistakes... sound business sense or damaging to brands?
Like many people this summer, my holiday plans were interrupted by last-minute cancelled flights. Stranded in an Italian airport, we were...
A truly Glossier experience!
As a full-time working mum of teen and tween daughters, shopping for the girls has moved nearly entirely online – both to save time and...
A year's worth of customer-centricity
It’s almost been a year since I joined The Customer Closeness Company (TCCC) fresh out of university, and I can’t believe how quickly the...