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My reflections on building a consumer curiosity practice
At the end of 2023, I was set a professional development challenge – to become more curious around the research industry, our clients’...
In business today you often need to get further faster
Co-creation can be a great way to make that happen. We’ve worked with clients to create new products, new propositions, new brand...
Hybrid Customer Closeness – Zero effort ways to keep close to customers
It’s been just over two years since the government recommended a gradual return to office working, yet in that two years the number of...
The power of podcasts: making your insights famous
Podcasting is a hot topic at The Customer Closeness Company. We’re avid listeners of podcasts on topics ranging from fitness to business...
A year's worth of customer-centricity
It’s almost been a year since I joined The Customer Closeness Company (TCCC) fresh out of university, and I can’t believe how quickly the...
Finding vulnerable customers: an insight into how we do it
In our blog series spotlighting our work with vulnerable customers, we’ve focussed on just why it is so important to be having these...