Customer-centricity blog series

Welcome to the team Lucy Newsum!

Niche to necessity: how the cost of living crisis is giving brands the opportunity to transform

Glass half empty or half full? What consumers are telling us about their economic outlook

Older generation influencers: why you should be talking to them in this cost-of-living crisis

Wellbeing wins: the positive post-pandemic trend surviving the cost-of-living crisis

Has the cost-of-living crisis stripped away our planet-friendly pandemic behaviours?

The power of connection: overcoming the stigma of financial hardship

A double dose of uncertainty: what permacrisis means for consumers and brands