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Commercial case studies to feed your curiosity

As part of our customer curiosity training sessions, we provide analogous case studies to stretch thinking in a commercial way. We are always looking for emerging companies who identify and execute against consumer truths. It’s great to see growth in an opportunity we have spotted in the past.

One of the case studies we developed over two years ago focused on Seedlip and how it cleverly used the language of alcohol to enable those not drinking to access the same social rituals as when ordering an alcoholic beverage.

Since then Seedlip has been snapped up by Diageo and become one of their most profitable brands, and Bacardi have now piled in and are predicting a 400% growth in no and low alcohol over the next four years.

If you want the case study email me on

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