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Mine’s a green triangle

Quality Street is a fixture of British life but like every brand it needs to keep pace with 21st Century tastes. We worked with Nestle teams as they dived into the nature of sharing for consumers in the UK today. We found that people love being able to pick, mix and personalise what they share with others. Quite frankly in a world of ever-expanding choice, why should you have to run the risk of Uncle Jim eating all the fudge fingers?

Cue Quality Street pick ‘n’ mix for Christmas - insight into action! A Willy Wonka bedazzlement of choice, colour and chocolatiness. Pick your faves for the inside and put your festive message on the tin. Check out the pic from John Lewis below. My bet is there’ll be a run on the green triangles…

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