Search
What My TikTok Addiction Is Teaching Me About Consumers
Written by Lili Jones I can't seem to escape TikTok at the moment. Every time I open it for a quick scroll, I somehow lose 20 minutes. I'd like to claim it's all for research purposes, but I suspect I'm slightly addicted. The good news is that all this scrolling has taught me something. TikTok is becoming one of the most interesting places to understand how consumers think, behave and interact with brands. And I've noticed a few things. Brands are learning to join the convers