Welcome to The Customer Closeness Company


The AURAs are the only market research industry awards nominated exclusively by clients. We’re very proud to have been nominated by ours.

“A desk is a dangerous place from which to view the world.” John Le Carre

“95% of top-performing organisations identified getting closer to their customers as their most important strategic initiative over the next 5 years.” IBM Global CEO Survey

“Tell me and I forget, teach me and I may remember, involve me and I learn.” Benjamin Franklin

“You need to get to the future ahead of your customers and be ready to greet them when they arrive" Mark Benioff – CEO SalesForce.com

We are customer-centricity specialists

We believe that successful companies are close to their customers

We love commercial and we love customer but most of all we love the sweetspot where value for both lies

We help our clients succeed in a high velocity business environment by building customer into their commercial world – into strategy, decision-making, innovation and culture

Together we create clarity, conviction and customer value


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