Search
Welcome to the era of Expectation Inflation
Written by Amy Dorling In today’s experience led world, standing still isn’t an option. What feels impressive or even surprising today quickly becomes normal and before long, expected. We’ve all felt this … things that once felt like a treat now barely register. What’s driving It? A few things fuel this shift: Best-in-class sets the standard - Customers compare you to the best experience they’ve had anywhere, not just your competitors… or your category. Social media amplifies
“I just want a human sometimes.” Trend 3: Why human touchpoints still matter
By Rebecca Cook Customers are not standing still. In this three-part series, we explore three emerging trends that are changing the relationship between customers and brands. Here is the third. Click the link below to read the first two blogs in the series: “Who do I want to be now?” Trend 1: Life stages are giving way to life changes "I scroll more than I speak." Trend 2: Engaging customers in the age of passive participation “I just want a human sometimes.” This is a comme