Consumers seem to be falling in love with subscription and home delivery. Unsurprising really as it’s where some of the most disruptive ideas are coming from as the model enables brands to rewrite the rulebook focusing on giving consumers more of what they love and removing what they hate:
Gousto is a great example of this:
Another one to watch is Renttherunway (currently only available in the US). It taps into insights we constantly hear from consumers of fashion around risk, accessibility, excitement and style. We believe it has the potential to transform how consumers shop for fashion.
The list of subscriptions is endless and growing, Amazon, Cornerstone (Razors), Graze and even CheesePosties (toasted sandwiches). Maybe we should all be asking ourselves ‘What’s the subscription service that would replace our product or service?’